ASIF ANSARI

This is a body of work that I really love. Mauritius Tourism was a brand I worked on when I was working with Grey in India.

First we sold Mauritius in India, and the client loved the work so much that they gave us the mandate to promote the island as a tourism destination around the world.

Within India, we positioned Mauritius as a destination for the lazy traveller who loves to sit back and take it easy.

Around the world, we positioned it a little differently – as an authentic tropical destination.

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(Incidentally, this campaign was the first global campaign to run out of India.)